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Market Signals

Red vs blue: Who owns the CAN?

Ashish Sigdel

As Xtreme challenges Red Bull’s dominance in Nepal’s energy drink market through cricket sponsorships, mass visibility and local manufacturing, the rivalry raises questions about brand strategy, consumer health and the future of domestic brands.

Watch. Listen. Feel.

Short Video Stories. Podcast.

Videos

Budget 2026/27

What is budget, and how is it formed?

Every mid-Ashar, Nepal's fiscal year ends and a new fiscal year begins. Before the start of the new year, the government announces the budget for the coming year. For everyone from the private sector to the general public, the budget is the most important basis for planning for the future.

Economy

Let there be more international students in Nepal

In this second episode, we talk with Prof. Uddhab Pyakurel, Kathmandu University School of Arts, who emphasises that Nepal’s government must prioritise international students — for instance — simplify the visa process and fees for them and extend adequate support to universities, and budgetary support to extend scholarship opportunities to international students.

Society

For balanced international relations, the house has to be in order first

This episode with Gaurab Shumsher Thapa touched upon the foundational understanding of the broader themes of international relations, the history of Nepal's IR, the essence of soft power, national interest, and the principle of Panchsheel.

As Xtreme challenges Red Bull’s dominance in Nepal’s energy drink market through cricket sponsorships, mass visibility and local manufacturing, the rivalry raises questions about brand …

Market Signals  Ashish Sigdel

One of Nepal’s branding problems isn’t a lack of stories, but a failure to identify which ones are economically worth repeating.

Market Signals  Ashish Sigdel

Every major sponsorship should have a disaster clause

Market Signals  Ashish Sigdel

Brand lives in someone else’s memory, which means you do not own it, which is uncomfortable, which is why most people prefer to talk about …

Market Signals  Ashish Sigdel

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