Red vs blue: Who owns the CAN?
As Xtreme challenges Red Bull’s dominance in Nepal’s energy drink market through cricket sponsorships, mass visibility and local manufacturing, the rivalry raises questions about brand strategy, consumer health and the future of domestic brands.
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Short Video Stories. Podcast.
Red vs blue: Who owns the CAN?
As Xtreme challenges Red Bull’s dominance in Nepal’s energy drink market through cricket sponsorships, mass visibility and local manufacturing, the rivalry raises questions about brand …
Nepal needs to repeat to brand itself
One of Nepal’s branding problems isn’t a lack of stories, but a failure to identify which ones are economically worth repeating.
The ad that ran next to the body
Every major sponsorship should have a disaster clause
Your company does not have a brand problem. It has a vocabulary problem.
Brand lives in someone else’s memory, which means you do not own it, which is uncomfortable, which is why most people prefer to talk about …